Did You Catch Effie’s Paper On The 3rd Hour?
OMG!!! I have been on a continuous high since Effie’s Paper was featured on The TODAY Show, more specifically The 3rd Hour! First I hope you were able to tune in to The TODAY Show to watch our segment when it aired. Finally, if you were not able to catch it, I needed to make sure I shared the segment with my Girl Gang!
The Story Behind Effie’s Paper
Now, if you are new here, let me take a moment to explain what Effie’s Paper is and why this is so exciting for us! I’m Kalyn. I’m the owner and creative force here at Effie’s Paper. I know you’re like, I thought your name was Effie. Nope, Effie was my maternal grandmother who fostered my love of all things paper. After I decided to start my paperie, it only seemed natural that I name my company after her. She would be so proud to see us on the TODAY Show!
My gran believed a lady should have the perfect shade of red lipstick, write a wicked thank you note and always carry a hanky in her pocketbook. And she liked pretty things. Who doesn’t? Let me be honest, there’s no shame in my game, I like “pretty”; I wanted to create pretty products to serve as daily reminders to women everywhere to embrace their magic at every turn. Our products are pretty with a purpose. The goal is to empower women to live their best lives.
Some Fun Facts About Effie’s Paper
Effie’s Paper is a female-owned and runs a business by women for women. Effie’s Paper is a differentiator; a lifestyle brand that caters to women commonly overlooked by other lifestyle brands.
*We believe that the future is female and that it is being fueled by Black Girl Magic.
* Girl power reigns supreme in our world.
*Lastly our Girl Gang is fierce, loyal, and oh so FAB. We are perfectly imperfect and invite you to claim the same.
There’s nothing like having a strong support network of women to lean on; you know what they say, behind every successful woman is a group text pumping her up! Allow our products to pump you up when your girls aren’t around. Consider Effie’s Paper, our Instafeed, and our weekly newsletter as your own personal group text.
I’m here for you girlfriend!
Stylishly Yours,
Kalyn
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