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Being Featured In This Year’s Black-Owned Friday Campaign!

Life as a small business owner can be crazy at times! If you had asked me four months ago if I thought that three of our Effie’s Paper products would be featured in a video with Ludacris & Flo Milli? I probably would have laughed because it seems crazy to think about. However, today the video is live and it’s exciting to have our products shared among so many amazing black-owned businesses.

This year artists Ludacris & Flo Milli

What Is Black-Owned Friday?

Black-owned Friday is a campaign that Google has been doing for three years now. They feature black-owned businesses and products in their annual Black Friday video to drive support for them. This year’s message is that every day is a good day to shop Black. A message that I couldn’t agree with more! It goes hand in hand with our belief that the future is being shaped by Black Girl Magic.

How Did Our Feature Happen?

As crazy as this may sound, the opportunity came about in the form of an email. This is Google’s third year running this campaign and each year they research and invite companies to fill out a survey if they are interested in participating. A ton of companies apply and they try to feature as many as they can each time.

To be honest with you, we didn’t know much about what was going on with the campaign. We were asked to read and sign a release allowing them to use our products and company name for the campaign. They told us that if Effie’s Paper was selected, they would purchase the products they wanted to showcase themselves. So there was no real way to know for a while if we had been chosen.

Some time passed and they reached out again, letting us know that the campaign was going well and that they would be passing along social media assets soon. The whole experience is crazy to think about since as a small business owner I’m used to being involved in campaigns and in social media. I will say that I did not see this being the outcome of filling out a survey! Now the day is here and I’m able to share the final video with all of you, find it here.

Important Steps To Take

This process and opportunity made me think of a few key tidbits of information that I just want to share and make sure people hear. Especially if you are a small business owner like myself! Because while it may be bumpy and busy at times, moments like these make everything worth it.

Never Stop Networking

No matter how long you have been a business, no matter how many conferences you have attended, and the people you have met, there’s always more networking to do. I constantly find myself agreeing to networking events because you never know what can happen as a result.

You never know who will speak your name when you’re not in the room. So having people know your name and about your company is huge. Not every opportunity will happen overnight or be amazing, but the opportunities you do get and agree to will be worth it. This year we had an exclusive collection launch with Walmart… who saw that coming? Not me!

Branding Is KEY!

Never doubt yourself when it comes to branding your business. Especially when it comes to representing who you are and what you believe in. Effie’s Paper is a certified MWBE (Minority Owned Women Business Enterprise) that is run by women for women. Anyone who has shopped with us knows that we are a small black female-owned business.

While I’m not sure how exactly Google found us to send out the original email, I guarantee you it’s because we popped up somewhere for being a black-owned small business. Whether it was a Google search or Instagram. Our branding and message are clear and consistent everywhere and it pays off.

Check Out The Campaign!

If you haven’t done so yet… now is the time to check out the campaign! Keep an eye out for the Effie’s Paper products featured. Hint: there are three of them throughout the video. Let me know your thoughts on the campaign below!

Stylishly Yours,

Kalyn

This post contains affiliate links and I may earn commissions for purchases made through links in this post. Please see my disclosures for more information. Thank you so much for your support!

Rainbow Bead Phone Strap
$16
Embrace Your Magic :: Silk Twilly Scarf
$32
The Future Is Female Silk Scarf
$75
100% That B Socks
$16
Friendship Bracelets
$125
Black Girl Magic Crystal Barrette
$30
Black Girl Magic Travel Mug
$22
Badass Bandana
$35
Rainbow Bead Phone Strap
$16
Embrace Your Magic :: Silk Twilly Scarf
$32
The Future Is Female Silk Scarf
$75
100% That B Socks
$16
Friendship Bracelets
$125
Black Girl Magic Crystal Barrette
$30
Black Girl Magic Travel Mug
$22
Badass Bandana
$35
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